WEBINAR: Client’s Ability and Willingness to Pay for Pet Care: Understanding the Economic Conditions
Thursday, September 21, 2017
1:00 p.m. - 2:00 p.m.
The cost of veterinary care has increased over the past several years and although clients love their pets, they are seldom enamored with spending money on pricey veterinary services. These charges are often met with surprise as it is uncommon for clients to adequately budget for pet care. When costs are discussed, clients ---ill-prepared to assume the expense --- may respond by objecting to services. The behavior is fairly typical of how consumers react to high-priced purchases in general. An objective review of today’s economic conditions will be presented along with a discussion about the inaccurate stereotypes that have driven our past behaviors.
The presentation will conclude with an overview of how other industries deal with consumers who are unable to remit full payment at the time services are provided. These examples will offer guidance to the veterinary profession as it attempts to alleviate the problem and attract new clients.
Speaker: Tony Ferraro
Tony Ferraro, President, Total Financial Services, Inc. provides professional accounts receivable management, recurring billing, subscription billing and data processing across many industries under the umbrella of Electronic Billing & Customer Support and VetBilling.com. Since 1986 Tony has helped numerous industries achieve higher revenue by implementing successful A/R systems. In 2014 his company started helping the veterinary profession achieve greater growth in the same manner. His 30 plus years of expertise also includes security in PCI credit card processing, database management and management consulting for small to medium businesses. He is passionate about guiding and motivating business owners and professionals to achieve more success by helping them find more efficient ways to accomplish tasks. His company is devoted to helping business owners around the country and in Europe prosper and achieve their desired goals. He is a working board member of The Catch a Lift Fund, a non-profit, that helps combat wounded veterans heal mentally and physically. He is a volunteer and chairperson for the Ed Block Courage Award Foundation that helps at risk and abused children and their families. He also keeps busy with two Schnauzers, one Otter Hound and a Clydesdale.