WEBINAR: Strategic Pricing for Veterinary Services: Highlights from the White PaperThursday, February 28, 2019
1:00 PM - 2:00 PM EST
Pricing decisions are among the most important decisions that veterinary practice managers can make. In 2018, VHMA commissioned a
white paper co-authored by pricing experts and industry thought leaders to systematically answer the question, “How can veterinary practices adopt and implement more effective pricing approaches?”
This webinar will provide a general overview of the contents of the white paper, highlighting key findings and recommendations.
Topics covered will include:
- Why strategic pricing is important for the veterinary services industry.
- The state of pricing in the veterinary services industry.
- Four main factors that you should consider when making pricing decisions including costs and customer value.
- Ideas to improve pricing in your veterinary practice
Guest Speaker: Utpal Dholakia
Utpal Dholakia is a professor of management and holds the George R. Brown Chair of Marketing at Rice University. He’s a pricing and marketing expert and teaches these subjects to MBA students at Rice University, and conducts research on pricing, consumer behavior, and marketing strategy issues. Utpal’s research has been published in the top marketing and management journals and has been cited thousands of times. He has consulted and provided expert witness services to services, technology, healthcare, and energy companies.
Cost: Free
Download the white paper here.