Program

Thursday, February 19

7:00 a.m. - 8:00 a.m. - Registration and Breakfast

8:00 a.m. - 5:00 p.m.:

Welcome Energizer

Building Culture at Your Practice
Speakers: Jon Cunnington, MBA, CVPM and Jim Nash, MHA, CVPM

A thriving culture is the backbone of sustainable veterinary practices. Join us to explore VHMA's proven cultural model, discover how intentional culture shapes team performance and client care, and learn practical strategies to strengthen your practice. With real-world case studies, actionable tools, and inspiring success stories, you'll gain the confidence to become a culture champion who drives retention, client loyalty, and long-term growth.

Networking Break

Red-Carpet Customer Service for Veterinary Managers
Speaker: Donna Cutting

Welcoming each pet parent with care and compassion is key to unforgettable service. Their pets are family, and with a blend of empathy and excellence, we can create memorable experiences that not only serve but also inspire.

In this engaging program, you'll explore the Red Carpet Customer Service framework, designed to enhance care for both pets and their owners. Through stories and hands-on tools, you'll learn to lead your team in three key service areas:

  • Process: Develop smooth, reliable systems that build client trust.
  • Hospitality: Ensure every client feels seen, valued, and cared for.
  • WOW!: Add delightful touches that turn visits into lasting memories.

We'll cover essential service behaviors, from genuine welcomes to compassionate problem-solving. Hear inspiring examples from renowned organizations and discover how to apply these principles to elevate your practice.

This program focuses on heart-centered leadership. You'll learn to:

  • Guide your team in delivering consistent, exceptional service.
  • Differentiate your practice with unparalleled warmth and hospitality.
  • Enhance the client experience, encouraging them to spread the word.

Join us to strengthen your leadership and grow your practice. Together, we'll provide red carpet service to every client, every time. 

Sponsored Lunch Program

Application Stations 
Application stations give attendees the opportunity to create tool kits they can take back to their practice and immediately implement.

Networking Break

Roundtable Discussions
Roundtable Discussions are among the most flexible and informal educational formats offered at VHMA education events. Roundtable Discussions allow for extended discussion among a small cohort of professional colleagues. Roundtable Discussions are excellent venues for giving and receiving targeted feedback and engaging in-depth discussions. Attendees are broken up into groups of 6-10 individuals and are presented with predetermined topics for time-limited discussions.

5:00 p.m. - 5:45 p.m. - Welcome Reception

5:30 p.m. - 7:30 p.m. - Hospital Tour (optional) - Animal Hospital of Tiger Point, Pensacola

Friday, February 20

7:00 a.m. - 8:00 a.m. - Registration and Breakfast

8:00 a.m. - 5:00 p.m.:

Welcome Energizer

Top Performer Toxicity
Speakers: Kristine McCormick, CVPM and Paula Ferguson, CVPM

High-performing but toxic employees are among the most challenging problems leaders face. While they may deliver results, the damage they inflict on workplace culture, morale, and liability risks can be devastating. This interactive session provides leaders with the tools to identify red flags early, set and enforce clear boundaries, and make the tough—but strategic—decisions necessary to protect their teams without compromising quality care.

Participants will learn practical strategies for documenting behavior (not just performance), clarifying expectations in writing through handbooks, job descriptions, and evaluations, and implementing effective disciplinary processes. We'll also explore how to evaluate the broader cultural impact of toxic high performers, including why delaying termination often worsens the situation and why redundancy in critical processes is essential.

Real-life (anonymized) case stories—ranging from bullying to theft to medication mishandling—will bring these lessons to life with humor and candor. An interactive roundtable role-play exercise will enable attendees to practice effective communication and boundary-setting techniques, ensuring they leave prepared to address toxic behavior directly.

Networking Break

Employment Law Refresh
Speaker: Jennifer Shoaf Richardson

Stay ahead in the fast-moving world of workplace compliance. This session will provide a comprehensive review of the latest developments under Title VII, the ADA, the Pregnant Workers Fairness Act, the FMLA, and state whistleblower laws.

Looking ahead to 2026, we'll explore some of the most pressing challenges for employers, including managing employee speech both inside and outside the workplace, keeping handbooks aligned with the National Labor Relations Act, applying progressive discipline effectively, and drafting employment agreements that address new rules around non-competes.

To put these concepts into practice, attendees will work through interactive hypotheticals grounded in recent case law, gaining practical strategies to navigate compliance and mitigate risk in their organizations.

Sponsored Lunch Program

Leading a Diverse Veterinary Team: Managing Across Backgrounds, Experiences, and Perspectives
Speaker: Jill Brecklin, CVPM

As managers, we meet and lead people from all different backgrounds spanning multiple generations. These individuals have varying levels of experience and bring diverse perspectives from their lives, education, and beliefs. Leading a team is challenging enough, but making each person on your team feel heard, appreciated, and valued is an even greater feat.

What can we learn from these diverse and unique teams? How can we adapt our training styles and communication techniques and help evolve our practices for the future? We should ask them! 

This presentation will feature a panel of experts from diverse backgrounds and experience levels, sharing their knowledge and insights into the inner workings of their team dynamics. Before this session, each participant will survey their team members with questions relating to how they see your organization's diversity, what training techniques they feel are the most effective for them, how they think management can communicate with each individual, how well they feel valued, and how well they see themselves functioning as a team. 

Managers attending this session will leave with the tools to help them understand their employees, offer new ways of encouragement and praise, improve communication, help ensure training is accessible for everyone, review their employee benefits package, and take the first steps in improving their workplace culture with a seamless blend of collective ideas.

Networking Break

Application Stations 
Application stations give attendees the opportunity to create tool kits they can take back to their practice and immediately implement.

Triumphs and Blunders 
The good, the bad and the ugly disrupter “mini case studies” will be shared in this no holds barred session. Predetermined presenters will share the entire story – from the reasons why they decided to make a change to the final outcome (whether good or bad). Audience discussion and dialogue will add another meaningful dimension to this program.

Saturday, February 21

7:00 a.m. - 8:00 a.m. - Registration and Breakfast

8:00 a.m. - 12:00 p.m.:

Coaching for Career Growth: Empowering Veterinary Teams Through Leadership and Mindset
Speaker: Donna Rae Recupido, BS, CVPM, CVBL, Pn1, ISSA-CPT, CSMC
 
Veterinary managers wear many hats, but one of the most impactful roles is that of a coach. Coaching goes beyond performance evaluations and corrective conversations; it guides team members toward growth, resilience, and long-term career fulfillment. Drawing on over 35 years in veterinary leadership and specialized training in fitness, nutrition, and mindset coaching, Donna Recupido will share practical strategies to help leaders shift from managing tasks to coaching people.

This session will explore how mindset, emotional intelligence, and leading by example can transform how managers support their teams. Participants will leave with tools to strengthen coaching conversations, empower staff to pursue professional development, and foster a culture where growth, well-being, and performance are valued equally.

By the end of this session, participants will be able to:

  • Differentiate between traditional performance management and a coaching approach to leadership.
  • Apply principles of emotional intelligence to coaching conversations that foster trust and engagement.
  • Identify strategies for career development coaching that help team members set goals and envision growth pathways.
  • Use feedback and performance evaluations as opportunities to encourage development rather than just measure outcomes.
  • Integrate mindset and well-being practices—such as resilience, balance, and leading by example—into daily leadership to inspire their teams.