Blogs

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The Veterinary Hospital Managers Association (VHMA) and AVMA are pleased to offer a one-day workshop to veterinary managers and owners. Leadership through Partnership: Owners and Managers Working Together to Improve Business Outcomes , which will be held in Chicago, is designed to help owners and managers assess and increase their capacity to work collaboratively to improve operations and advance the strategic plan. Organizational performance is impacted by how well those in leadership positions can cooperate. Owners and managers who see themselves as partners are more successful at improving the speed and efficiency of their efforts and favorably impacting ...
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The Veterinary Hospital Managers Association (VHMA), the leading professional group for veterinary managers, has released the VHMA Pet Owners Economic Value Study , which identifies and details the economic value that pet owners place on eight critical veterinary services and service features, providing veterinary managers access to data that is critical to formulating pricing decisions that support the success and long-term sustainability of a veterinary practice. A resource for data-driven practice decisions The study includes data from 3,452 survey respondents — 1,949 dog owners and 1,533 cat owners---who reside in urban, suburban, and rural areas ...
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During the September 26, 2019, Veterinary Hospital Managers Association’s (VHMA) Membership Meeting in Glendale AZ, VHMA announced the elected members of its board of directors for 2019-2021. The members of the VHMA Board of Directors are: President : Michele Gonzales-Bryant, CVPM, Tempe, AZ Vice-President : Jessica Speas, CVPM, SPHR-CA, SHRM-SCP, La Crescenta, CA Secretary : Leslie Boudreau, BASVT, RVTg, CVPM, PHR, PHRca, Huntington Beach, CA Treasurer : Scott Zimmerman, BFA, CVPM, Decatur, GA Director : Karli Carter, CVPM, Payson, UT Director : Kim Drummond, BSN, CVPM, Seattle, WA Director : Elizabeth Fritzler, DVM, CVPM, Seattle, ...
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The Veterinary Hospital Managers Association (VHMA) is pleased to announce that twenty-four veterinary management professionals recently earned the Certified Veterinary Practice Manager (CVPM) credential. The VHMA’s CVPM credential, which is voluntary, is recognized as the sign of professional achievement and excellence and is awarded to those who demonstrate the knowledge and experience necessary to successfully manage the ever-changing operations of today's veterinary practices. The class of August 2019 includes: Kathryn Arbic Stacy Boll Elizabeth Busch Theresa Dahl Heather R. Duda Tricia L. Eckhardt - Browning Jessica Fair Jean Gibowski ...
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When it comes to cats, opinions tend to run hot and cold. At one end of the spectrum are the feline fans who find them to be beautiful, sophisticated, intelligent, independent and easy to care for. At the other end, you find people with cattitude. To these folks, cats are elusive and hard to read and sometimes even difficult and sneaky. How can one animal can engender diametrically opposed feelings? Chalk it up to misperceptions, bias, and misinformation. To better serve feline patients, a good starting point is to acknowledge that cats have unique dispositions and special needs. Adjusting practice protocol to respond to these needs is essential. Cat-friendly ...
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Veterinary Study Groups, Inc., Zoetis and the Veterinary Hospital Managers Association (VHMA) created the VMG/CVPM scholarship program that provides veterinary professionals with an opportunity to attain the highest level of certification a veterinary manager can achieve---the Certified Veterinary Practice Management (CVPM) credential. The CVPM, which is offered through VHMA, qualifies the knowledge and experience necessary to successfully manage the ever-changing business management of today's veterinary practices. CVPM candidates must document experience, knowledge and pass an examination. The 2018 VMG-CVPM Scholarship recipients are: Jane Anderson, Kelson ...
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To my colleagues and friends, They say the days are long but the years are short. This statement could not be truer as I reflect back on my time as VHMA President and service on the Board. It was 11 years ago, that I was asked to support our Association and serve as a Director. I can still remember my first Board meeting and feeling nervous and uncertain. Of course, like every VHMA event, I was met with a warm welcome and open arms.  The past two years in particular have gone by much more quickly than expected. It seems like yesterday that I took responsibility for leading the VHMA at the Annual Conference in New Orleans. I am now contemplating all we have ...
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Amid the emotions and noise accompanying the build-up to the 2020 U.S. Presidential election, you may have overlooked election activity closer to home…The VHMA and CVPM Board of Directors 2019-2021 elections! While it is not the blood sport that politics has become, your voice is critically important in selecting those to lead our association and profession. Keep your eyes on your email because every member eligible to vote will receive an official proxy ballot electronically. Be sure to complete your proxy and make your vote count. If you haven’t seen it yet, the slate of nominees for the VHMA and CVPM boards is impressive. These individuals have dedicated ...
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Adding New Services

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Increasing revenue has become harder in the last decade or so. Most practices are dealing with pushback on the cost of veterinary care from pet owners, and therefore the large fee increases are harder to implement than they used to be. With the increase in the number of veterinarians and veterinary practices, competition for clients is also more difficult. Adding new services, however, remains an option—not only do new services allow a practice to generate more revenue from current clients, but it may also attract new clients who are looking for that particular service. VHMA’s August 2019 Insiders’ Insight Report covered this topic. When asked: “In the ...
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Marijuana in the Workplace

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Although marijuana is legal for medicinal and recreational purposes in several states, the drug remains illegal under federal law. Only a few states that have legalized marijuana for medicinal purposes require employers to provide reasonable accommodation to employees who may use the drug for medicinal purposes. As of the date of this response, those states are: Arizona, Connecticut, Delaware, Illinois, Maine, Minnesota, Nevada and New York. The Occupational Safety and Health Administration (OSHA) supports consistent testing and regulation of the drug in the workplace, and workers compensation underwriters take the same position. Businesses that have ...
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Live the VHMA Life

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Summer greetings VHMA - We are well into the ‘Dog Days of Summer’ and for some of you on the Atlantic coast, you have been having record high temperatures. If you're like me, you are loving the hot weather and sunshine. As everyone is relaxing on summer vacation or enjoying the slower family pace that comes with summer break from school, VHMA is looking ahead and focused on our next big event: VHMA’s 2019 Annual Meeting and Conference ! This meeting happens each year in September or October and is our largest event of the year. For many members this is the primary meeting for earning those precious continuing education hours. Guided by the VHMA’s mission ...
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Twenty years ago, most veterinary practices didn’t have a practice manager; these tasks were performed by the owner of the practice. As practices have gotten bigger and the environment in which veterinary medicine operates has gotten more complex, it is rare to find a practice that doesn’t have at least a part-time management person. The management team in many practices has also grown both in size and skill set. VHMA’s July 2019 Insiders’ Insights survey explored both management team structure and function. Only 26% of the managers surveyed have a formal, written contract, and very few of those contracts were written by an attorney. Contracts for both ...
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Educating clients about programs, procedures and treatment is a significant piece of what we do in the veterinary field. Practices committed to promoting preventive pet healthcare can find extensive tools and resources through the  Partners for Healthy Pets website . Some of these resources focus on how managers can equip staff to discuss preventive pet healthcare, including how to broach the topic, ways to deal with resistant client and a host of other topics. The scripts allow staff to familiarize themselves with key aspects of the program, so they are sure to present the most salient information. However, the scripts cannot smooth out the rough spots ...
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Facing Disruptors Head On

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I’m a few weeks back from the VHMA’s annual Strategic Planning Meeting. For three long, but productive days, the leadership team reviewed and discussed industry, education and association trends, and reviewed and updated the VHMA’s Strategic Plan. We focused quite a bit on disruptors, the forces that have the potential to change the way we do business. We discussed over 45 of them and among those mentioned were nichification, fast data, microlearning, generational differences, declining trust, and work redefined. While disruptors alter business operations and trigger changes in many areas of society, they also create opportunities for innovation, whether ...
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The VHMA is pleased to announce the launch of our 2019 Compensation and Benefits Survey. As we have done in past years, the survey is broken into three sections: Associate DVM, Veterinary Managers and Support Staff.  VHMA’s Management Job Descriptions  are provided so that you can appropriately complete the manager portions of the surveys. Please be sure to complete each section of the survey. Below you will find each of the survey links for your use. PDF Forms:   Associate DVM Veterinary Managers Support Staff Online Survey Links:   Associate DVM Veterinary Managers Support Staff All responses are confidential, ...
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The Nominating Committee of the Certified Veterinary Practice Manager (CVPM) Board presents the following Slate of Nominees for the Offices of the Board of Directors for the 2019-2021 term. CHAIR:  Susie Crockett, CVPM (Indianapolis, IN) CO-CHAIR:  Mary Beth Soto, CVPM (Flower Mount, TX) TREASURER:  Stephanie Albanese, CVPM (Mt. Pleasant, SC) SECRETARY:  Melissa Tompkins, BS, CVPM (Long Beach, CA) DIRECTORS:  Everette W. Bannister III, DVM, CVPM (Milton, GA) and Janine Kakoyannis, CVPM (San Diego, CA) An official proxy ballot will be electronically mailed to each member eligible to vote. The results will be presented to the membership at the annual ...
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Digital Media Management

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Most practices are spending more time and money on marketing activities than they used to keep their practices growing and keep clients bonded to the hospital. Digital media can be time-consuming to manage, and the practices who do it most successfully have clearly assigned team roles and a detailed digital marketing plan that keeps everyone on schedule and moving towards the same goal. This month's Insiders’ Insight survey takes a look at how practices do this. When asked “Who created your practice website?” about 23% of the practices did this all themselves; for 45% of the practices, it was a combined effort between the practice team and an outside marketing ...
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This popular quote has been floating around the internet for years. Although its origin is unknown, the sentiment is spot on. The difference between using social media and a social media strategy is the difference between having access to a tool and receiving an instruction manual that details how to use that tool effectively. For those of you who are committed to increasing the emphasis on preventive pet healthcare in the practice, social media can help to develop a stronger connection to clients and increase buy in from clients. As you try to deepen the understanding of your target audience, it is helpful to identify an approach and messaging that becomes ...
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The Nominating Committee of the Veterinary Hospital Managers Association, Inc. presents the following Slate of Nominees for the Offices of the Board of Directors for the 2019-2021 term. PRESIDENT:  Michelle Gonzales, CVPM (Tempe, AZ) VICE PRESIDENT:  Jessica Speas, CVPM, SPHR-CA, SHRM-SCP (La Crescenta, CA) SECRETARY:  Leslie Boudreau, BASVT, RVTg, CVPM, PHR, PHRca (Huntington Beach, CA)  TREASURER:  Scott Zimmerman, BFA, CVPM (Decatur, GA) DIRECTORS: Karli Carter, CVPM (Payson, UT) Kim Drummond, BSN, CVPM (Seattle, WA) Elizabeth Fritzler, DVM, CVPM (Seattle, WA) Joanne Graham, CVPM, SHRM-CP (Nashville, TN) Tiffany Killion-Consalvo, CVPM (Gilbertsville, ...
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The Veterinary Hospital Managers Association (VHMA) is pleased to announce that 27 veterinary management professionals earned the  Certified Veterinary Practice Manager (CVPM)  credential in April 2019. The VHMA’s CVPM credential, which is voluntary, is recognized as the sign of professional achievement and excellence and is awarded to those who demonstrate the knowledge and experience necessary to successfully manage the ever-changing operations of today's veterinary practices. The class of April 2019 includes: Alicia Artman Kathy Bell Rebecca A. Bunker Patti Christie Emily Colyer Debra Downs Karin Fary Krista Fuld Paul (Chris) Fuson ...
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